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With ANAM JANGDA & ZAINAN PAREKH

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An inside look at just what Karachi was missing… THE BAKERY. Now open in Zamzama!
ANAM: Whether it’s a new restaurant that’s opened up or salivating over the delicious foods that our mothers would make, sharing food experiences while we travelled or judging people who didn’t eat (hahaha), all our plans to hang out always revolved around what we should eat when we got together.
ZAINAB: The most memorable experience setting up was the neon sign being installed-when we switched it on for the first time, everything felt so much more real.

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ZAINAB: We knew where our individual strengths are, so we divided our tasks quite easily.

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ZAINAB: We are childhood besties, so yes everyone warned us about going into business together! However, it works quite well for us.

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ANAM: I think we would both agree that the sitting area in the bakery has become out think tank. Outside of the kitchen, that’s where the magic happens!
I THINK BOTH OF US GRAVITATE TOWARDS SOMETHING SWEET! WE ALWAYS TELL OURSELVES WE NEED TO SAMPLE EVERYTHING TO ENSURE QUALITY. BUT IN ACTUALITY I THINK WE JUST WANT TO BE PIGGIES- ANAM.

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ZAINAB: It’s interesting to see how you can take a recipe, find healthy substitutes and make sure it still tastes good. Who knew you could sub almond flour for Parmesan or zucchini sheets for pasta sheets?
I’M EXCITED TO TAKE ON THE MADNESS THAT COMES WITH HAVING ON THE SPOT ORDERS- ANAM.
ANAM: Baking is a science, so everything has to be done same way every single time to ensure consistency. We never compromise on our ingredients and we always make everything from scratch.

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ZAINAB: Being a woman in Pakistan has its own set of challenge, but that hasn’t gotten in the way. We hope that we can show the young women in Pakistan that you can do anything you put your mind to!

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ANAM: The Honey Bundt cake would be our popular signature item from the dessert menu.